Ohio University Junior Design Studio - Kneel

Fall 2019

This project was part of my first major course after being accepted into the Graphic Design program at Ohio University. The assignment focused on the power of process—how designers move from abstract prompts to visual concepts with real impact. The goal was to create a poster with a strong call to action, grounded in personal interpretation and design fundamentals.

We began by randomly drawing prompts from a hat—one for a random hand gesture and one for a descriptive word. I pulled "fist" and "kneel," two words that immediately felt powerful and political. For the next in-person class, we were asked to bring in a random object from home and since it was near Halloween, I brought in a plastic skull. From there, we explored how to visually combine the hand gesture, the object, and the word using only black and white, simple lines, and clean shapes.

As the project developed, we were tasked with selecting a nonprofit that aligned with the message we wanted to convey. I chose needtoimpeach.com, a political advocacy group that, at the time, was centered around accountability and civic action. Using my earlier concepts, I created a final poster design that combined these symbolic elements with color, typography, and purpose to support the mission of the organization.

This project was a deep dive into concept development and the early design process. It taught me how to build meaning from unexpected combinations and how to craft visuals that communicate clearly, even when working within tight creative constraints.

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